Coca-Cola to explore use of OpenAI tools, including ChatGPT

The Coca-Cola Company plans to improve its promotion, business operations, and skills through cutting-edge AI by collaborating with Bain & Co. and OpenAI, the parent company of AI systems ChatGPT, DALL-E, and Codex.

According to Coca-Cola CEO, James Quincey, they see opportunities to enhance their marketing, along with exploring ways to improve their business operations and capabilities, through cutting-edge AI.

The US-headquartered management consulting firm Bain & Co. has implemented OpenAI into its operations and is now offering its clients assistance in integrating the technology.

To assist its clients in maximizing their business potential, Bain will combine OpenAI's AI tools and platforms, such as ChatGPT, with its considerable expertise in digital implementation and strategy.