A Coca-Cola branded vending machine at a construction site in Japan stocked only with a grapefruit-flavored sports drink, Aquarius, is getting a lot of praise for addressing the needs of workers and for its low prices.
During the summer, Coca-Cola machines typically offer cola, tea, coffee, and Aquarius, which is better suited to keeping workers hydrated, especially construction workers who must perform more strenuous work in the heat.
All available bottles are generously sized at 600 ml, and priced at 50 yen--a total bargain as most vending machines offer beverages from 100-300 yen.
One commented that he hasn't seen such a low price even in supermarkets.
Another quipped that the people managing the site are taking measures for the workers.
Dehydration and heat stroke are major issues in Japan during the summer. Approximately 50,000 people are taken to emergency hospitals each year between June and September, according to the Fire and Disaster Management Agency of the Ministry of Internal Affairs and Communications.