Major League Baseball (MLB)All-star player Shohei Ohtani of the Los Angeles Angels has joined the likes of NFL legend Tom Brady, supermodel Gisele Bundchen, and NBA star Stephen Curry as brand ambassador for cryptocurrency exchange FTX.
Ohtani will also serve as a spokesperson and participate in FTX-promoted initiatives.
Part of the Japanese baseball player's payment would be made in crypto.
According to FTX’s founder and CEO Sam Bankman-Fried, it was an easy choice to partner with Ohtani, who has become a transcendent baseball player in just a short period and who is supportive of digital assets.
Ohtani also has various charitable initiatives, particularly with a focus on helping animals.
In June, FTX became one of the first crypto companies to land a sponsorship with a professional sports league when it signed a five-year deal with the MLB.
FTX also completed a $135 million stadium naming rights deal with NBA’s Miami Heat and a $210 million team naming rights deal with esports team SoloMid.
The cryptocurrency company has raised over $1.4 billion in funding this year.
