Domino's to tip customers $3 for picking up their own orders

To reduce reliance on their workforce, Domino's announced that they'll pay customers $3 to order carryout from now until May 22.

Those ordering from Domino's online and then pick the food up themselves will receive a $3 "tip" in a form of a coupon code that they can apply to another carryout order placed online the following week.

For the deal to take effect, the order should be for a minimum of $5.

According to Art D'Elia, Domino's executive president and chief marketing officer, since it requires skill to get pizza from a Domino's store to your door, they are giving a $3 tip as a reward to online carryout customers who take the time and energy out of their day to act as their own delivery drivers.

The chain says that thousands of carryout customers already "serve as their delivery drivers each day."

D'Elia added that this deal comes just in time for the Super Bowl, the biggest football game of the year, which is also among the busiest days of the year for pizza.

Domino's typically sells about 2 million pizzas on football's favorite Sunday.