EASYCARE LAUNCHES THEIR CUSTOM DEALER APP AT CBT CONFERENCE & EXPO

NORCROSS, Ga., Feb. 9, 2016 -- EasyCare is launching the Custom Dealer App at the CBT Automotive Conference & Expo on February 9-11, 2016; Live demos of the App will be provided at EasyCare booth #309. The App – is fully customized for each dealership's brand and is in-fact the dealers own App – it provides customers multiple user-friendly car-buying and servicing functions. It also connects dealers to their customer's ODBII port, which allows them to cater to their customer's individual vehicle needs.

"There is only one OBDII port and providing dealers the ability to "own" the ODBII port in their customer's vehicles is extremely important. Insurance companies, OEMs and even wireless providers are competing with dealers to control the 'connectivity' function', said Larry Dorfman, CEO of EasyCare. "Customers want to control their lives on their PDA's. Dealers who engage their customers with the Custom Dealer App will creating an experience that helps their customers become passionate about their relationship with their dealership as they realize how easy it is to be constantly connected to their vehicle and their dealership."

The App is integrated with the vehicle's ODBII port and the dealership's DMS system in real time. Customers can do a full health scan on their vehicle, track trip results, and receive service alerts and discounts from the dealership, all based on their vehicle's specific needs. Scheduling a service appointment can be done with the click of a button, and manufacturer recalls, recommended maintenance and service history records are easily accessible.

The Dealership's entire new and pre-owned vehicle inventory is available in the palm of the customer's hands on the device that they're most passionate about… their phone. Full access to the dealership's inventory provides the opportunity to research and compare car models, track price drops, view CarFax reports, and access information about available F &I options. Trade-ins are valued simply and directly using the dealership's preferred Trade In Value report directly through the App.
 
The App's My Garage feature allows users to store F &I and other documentation from all of their vehicles. This permits management of multiple drivers and vehicles.
 
The EasyCare Custom Dealer App will be available for free on the Apple App Store and the Android Market as each dealership has EasyCare create their custom app. A general overview of the App can be found at www.easycare.com/dealerapp.
 
About EasyCare®

EasyCare's mission is to "help others succeed". Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F &I benefits that are deemed a "MOTOR TREND Recommended Best Buy" for franchised dealers, in addition to a full suite of training programs, management development and proprietary software. For more information, please visit easycare.com.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=38861

CONTACT: Ashley Braswell
         Director of PR & Communications
         678-615-1142
         [email protected]