Nvidia Reveals 9.3% Stake in AI Cloud Firm Nebius Following $2 Billion Investment 
Mikron H1 2026 Sales Fall 5.9% as Automation Weakness Weighs on Profit 
GE Vernova Q2 Revenue Tops Estimates as Earnings Miss, Shares Slide Despite Higher 2026 Outlook 
Nationwide Data Center Protests Highlight Growing Backlash Against AI Expansion 
Judge Approves Anthropic’s $1.5 Billion AI Copyright Settlement With Authors 
Elon Musk Fuels SpaceX-Tesla Merger Speculation After Earnings Call 
Australia ASIC Tightens Auditor Oversight After KPMG Leak Scandal 
SpaceX Q2 Earnings on Aug. 4 Set Stage for Historic Insider Share Unlock 
Belimo H1 Sales Surge as AI Data Center Cooling Drives More Than Half of Growth 
IBM Q2 Earnings Miss Estimates as Software Growth Offsets Infrastructure Weakness 
ASML Trillion-Dollar Valuation: Can Europe’s AI Chip Giant Reach the Historic Milestone? 
GM Q2 Earnings Beat Estimates as General Motors Raises 2026 Profit Outlook 
Alphabet Q2 Earnings Beat Estimates as AI Spending, Google Cloud Growth Fuel Outlook 
SpaceX Eyes Pentagon AI Deal as Cloud Pricing Strategy Pressures CoreWeave 
Samsung Cuts U.S. Consumer Electronics Jobs as Headquarters Moves to Texas 
Chalco Shares Jump as Chinalco Plans Up to $300 Million Stake Increase 
Ryanair Warns Summer Airfares May Stay Lower as Quarterly Profit Misses Estimates 
Elon Musk canceled a Tesla marketing collaboration with Costco in Taiwan, claiming he "didn't approve it," without further explanation.
Elon Musk ended a marketing initiative in Taiwan involving Tesla and Costco. He failed to provide an explanation for his decision other than to state that the CEO "didn’t approve it."
Tesla has depended heavily on word-of-mouth advertising from satisfied Tesla owners for the majority of its existence.
These days, this just isn't cutting it. The carmaker has been putting a lot of work into advertising and new forms of marketing in an attempt to turn around the declining year-over-year delivery numbers that Tesla has been seeing for the past two quarters.
Among these fresh advertising campaigns is an alliance with the Taiwanese retail behemoth Costco. As part of its membership program, Costco offers members exclusive deals and discounts on new cars through its automobile division.
Costco Members Get Tesla Perks
There were no discounts offered, unlike with other Costco auto programs. However, the first 50 customers who purchased through Costco would receive advantages from Tesla, such as free Supercharging miles and charging accessories, among other things.
Nevertheless, the experiment did not last long as CEO Elon Musk said on X that he "canned" the initiative with Costco following its viral success on social media:
Musk Halts Tesla-Costco Program
Beyond stating that he did not "approve" of the new scheme, the CEO provided no explanation.
Electrek elaborates that it does appear that Elon, who is on X virtually every day based on the number of tweets he sends out each day, discovered the new marketing campaign for Tesla on X and decided to cancel it because he was unaware of there being such an endeavor.
In his spare time, he serves as chief executive officer. It can't be avoided. In addition to tweeting a dozen times a day, he is the de facto chairman of six different companies: Tesla, SpaceX, The Boring Company, Neuralink, X, and xAI.
