JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony 
Thailand Inflation Remains Negative for 10th Straight Month in January 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election 
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO 
Oil Prices Slide on US-Iran Talks, Dollar Strength and Profit-Taking Pressure 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
AI is driving down the price of knowledge – universities have to rethink what they offer 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Trump Backs Nexstar–Tegna Merger Amid Shifting U.S. Media Landscape 
Why have so few atrocities ever been recognised as genocide? 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Trump Signs Executive Order Threatening 25% Tariffs on Countries Trading With Iran 
FC Barcelona has launched its first standalone NFT in collaboration with BCN Visuals depicting Johan Cruyff’s iconic flying kick and goal.
Entitled “In a way, Immortal”, the NFT will be auctioned off at Sotheby’s on July 29.
The NFT's buyer will also receive the title of Barça Digital Ambassador.
The smart contract for the NFT gives users access to benefits like meet-and-greets and five years of hospitality rights, among others.
Four more NFTs that each depict a still image from the 1973 goal will be auctioned in addition to the animated NFT. The auction starts on July 29.
The first of FC Barcelona's ten planned pieces of art is this NFT. Each article will include significant events and notable club members. All of this is a part of FC Barcelona's initiatives to interact with its younger fan base by utilizing NFTs as an immersive product to build its brand.
FC Barcelona already has NFTs as part of a deal between La Liga and Sorare for player cards used in fantasy football games.
Ultimately, FC Barcelona’s decision to launch its own NFTs and metaverse show its intention to capitalize on the emerging trend and aid its finances.
According to FC Barcelona President Joan Laporta, they believe that with their new NFT strategy they have found a unique opportunity to continue growing and consolidating the Barça brand.
