Soccer’s global governing body Fifa has named Crypto.com as the exclusive cryptocurrency trading platform of the 2022 World Cup in Qatar.
The financial terms have not been reported.
The Singapore-based Crypto.com joins Budweiser, Hisense, McDonald’s, Mengniu Dairy, and Vivo among the official sponsor of the 32-team tournament n the tier below Fifa partners. The top-tier sponsors include Adidas, Coca-Cola, and Visa.
Crypto.com has over ten million customers worldwide while employing around 4,000 across the Americas, Europe, and Asia.
The platform will benefit from brand exposure both inside and outside tournament stadiums in Qatar. It plans to activate its partnership by creating opportunities for users to attend matches or win exclusive merchandise.
Crypto.com has been aggressively expanding into sports sponsorship/
It agreed to a 20-year deal worth US$700 million for the naming rights to the home venue of the Los Angeles Lakers, Sparks, and Kings at the end of last year, on top of major partnerships with Formula One, the Ultimate Fighting Championship (UFC), Paris Saint-Germain, Australian Football League (AFL), the Philadelphia 76ers, and the Fnatic esports organization.
The 2022 World Cup is from November 21 to December 18.


Fitch Eyes Japan Budget for Fiscal Discipline
Japan Producer Inflation Eases to 7.6% in August
China Buys 1 Million Tons of U.S. Soybeans Ahead of Xi Visit
Apple Downgraded by Jefferies Amid Weak iPhone Sales and AI Concerns
US Seizes Nearly 400 Illegal World Cup Streaming Domains in Global Anti-Piracy Crackdown
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Oil Prices Rally as Brent Nears $100 on U.S.-Iran Escalation
Oil Prices Hold Near Highs as U.S.-Iran Conflict Escalates
Iran Threatens Gulf Energy Assets as U.S. Tensions Escalate
Ferrari Group to Launch IPO in Amsterdam, Targets Over $1 Billion Valuation
Investors Brace for Market Moves as Trump Begins Second Term
Trump to Host UFC Event at White House on His 80th Birthday
Infosys Shares Drop Amid Earnings Quality Concerns
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
White House Defends Trump’s FIFA Peace Prize Amid Global Criticism




