Plymouth Gin will now be stored in a new bottle that saves 60 tons of carbon dioxide emissions each year by eliminating all single-use plastic and reducing the overall weight by 15 percent.
The new bottle will roll out this month,
Pernod Ricard, which produces Plymouth Gin, said that they optimized “the most recognizable elements of the bottle’s current design,” including the shape.
The monk design at the bottom of the bottle that was previously applied by a plastic label is now embossed directly onto the glass. Meanwhile, the closure has been updated from PVC to recyclable PET.
The bottle now also uses paper labels.
According to Toni Ingram, global brand director for Plymouth Gin, the new bottle design is among the many new initiatives they will unveil this year in ensuring sustainability.
Ingram pointed out that their distillery is already using 100 percent renewable electricity and have been recycling their gin botanicals to turn waste into energy via an anaerobic digestion power plant.
