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Ford and Google just signed a new deal for in-car connectivity. The tie-up will allow the American automaker to build vehicles that will run on the Android operating system that was developed by the tech and search engine company.
Ford’s aim for its cars to use Android
The deal between Ford and Google is only good for six years, and it is unknown if the contract could still be extended. The main goal for the new partnership is for millions of Ford model units to operate using Android OS starting in 2023.
As per CNBC News, the multi-million deal will make Google in-charge of much of Ford’s expanding in-vehicle connectivity. In addition, the tech firm will also be responsible for cloud computing and other tech services.
In other words, Google will be assisting Ford with everything related to its in-car infotainment systems, updating, remote, and the general application of artificial intelligence (AI). The companies collaboration will mainly focus on the installation of new technologies and the Android OS in the vehicles’ infotainment screen systems in Lincoln and Ford trucks and cars.
What will Android offer to drivers
In addition to what has already been mentioned, Google’s Android OS will let Ford drivers use Google Maps for easy navigation on the road and the Google Voice Assistant for voice commands without the need to use a smartphone.
What’s more, starting in 2023, Ford vehicles will also feature Google Play Store designed exclusively for cars. This will make the downloading of apps, music, podcasts, and so on easier and faster.
Ford will also make use of Google's data analytics and artificial intelligence capabilities for better interpretation of data collected from the cars and its operations. The carmaker believes this system will greatly improve the company’s customer service, manufacturing, and even marketing.
“One of the most important parts of our strategy is to partner,” Jim Farley, Ford CEO, told CNBC. “That means that we have to get out of the business of doing generic things that we do not add value, like navigation systems and a lot of the in-car entertainment experience.”
