Global Future City Holding Inc.’s Wholly-Owned Subsidiary Enters Into Digital Marketing Agreement

Irvine, CA, Dec. 08, 2016 -- IRVINE, Calif., Dec. 08, 2016 -- Global Future City Holding Inc. (OTCQB:FTCY) (the "Company") is pleased to announce that its wholly-owned subsidiary, GX-Life Global, Inc. ("GX-Life"), has entered into a Client Agreement (the “Agreement”) with Digital Market Labs LLC (“DML”).  DML is a full service digital marketing and advertising agency that combines creative ideas with vast experience in search technologies to deliver measurable results to its clients. 

Under the Agreement, which has an initial term of three (3) months, DML will design and assist GX-Life in the implementation of Direct-to-Consumer (“D2C”) sales strategies and programs such as email marketing, affiliate marketing, and per click advertising. The Company believes that the D2C programs, which establish additional avenues for the sale of GX-Life’s extensive line of products, can generate high retail sales volume within a short time frame.  GX-Life currently has approximately $14 million in existing inventory to support the retail sales. The Company further believes that an additional benefit of this approach is that it will create customer acceptance for GX-Life’s products and allow for an easier transition of its direct selling program.  GX-Life will continue developing D2C sales strategies that conform with recent regulatory compliance overviews relating to Direct Sales Programs. 

GX-Life has agreed to pay DML a monthly fee of $10,000.00 for its services under the Agreement.  In addition, GX-Life will be responsible for any costs which result from its implementation of any new program including costs for search engines, social media platforms, “click-throughs, etc.

Mr. Michael Dunn, the Company's CEO stated, "We're very excited about the future of our Company and the partnership between GX-Life and Digital Market Labs.  We believe that this affiliation will increase GX-Life’s sales and help our Company grow into a major competitor in the Direct Sales and D2C industries."

About Global Future City Holding Inc.

Global Future City Holding Inc. is a holding company that's engaged in consumer product sales through the GX-Life Direct Selling Program offered by its wholly-owned subsidiary, GX-Life Global, Inc. Additional information on the Company may be viewed at http://www.gf.city 

About GX-Life Global, Inc.

GX-Life Global, Inc. sells high quality consumer products such as personal care, wellness, and quality-of-life products under the brand, "GX-Life" via direct sales to consumers and e-commerce channels on an international basis. GX-Life utilizes "GX-Coins", which is a cryptocurrency that functions as a store of value and a medium of exchange, in its Direct Selling Program where GX-Life Members are able to redeem their commissions into GX-Coins. Additional information on GX-Life may be viewed at http://www.gx-life.com/.

Information about Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: the Company utilizing cryptocurrency, which could have fluctuations in demand and pricing, the introduction and impact of new competitive products or cryptocurrency, the Company's ability to acquire and maintain customer strategic business relationships, growth in targeted markets, the demand for GX-Life’s products, and other information that may be detailed from time-to-time in the Company's filings with the United States Securities and Exchange Commission. For a more detailed description of the risk factors and uncertainties affecting the Company, please refer to the Company's recent Securities and Exchange Commission filings, which are available at www.sec.gov. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:

Global Future City Holding Inc.
Michael R. Dunn
CEO and CFO
Office: (949) 769-3536
Email: [email protected]