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Alphabet’s Google and Comcast-owned NBCUniversal have finalized a multi-year agreement that ensures NBC programming remains on YouTube TV, one of the largest pay-TV distributors in the U.S. The deal secures popular shows such as Sunday Night Football and America’s Got Talent for YouTube TV subscribers, ending weeks of tense negotiations over carriage fees.
As part of the agreement, YouTube TV will continue carrying NBCUniversal’s full network portfolio, including NBC, CNBC, and other major channels. Additionally, YouTube will expand its partnership by offering NBCUniversal’s Peacock streaming service through its Primetime Channels, allowing users to subscribe directly within the YouTube app.
“This deal builds on our longstanding partnership with NBCU while addressing the evolving media landscape and recognizing the importance of making content available where and how viewers want to watch it,” said Justin Connolly, global head of media and sports at YouTube.
The agreement also extends Peacock’s availability across Google’s Android ecosystem, including Google Play and Google TV. This move highlights Google’s strategy to strengthen its role in streaming distribution while keeping audiences within its platforms.
YouTube has become the leader in U.S. TV viewing, surpassing Netflix and traditional media giants like Disney, according to Nielsen. Its leverage in carriage negotiations has grown due to its massive audience base and Alphabet’s financial strength. Industry analysts note that Alphabet’s resources have recently helped YouTube negotiate favorable terms with other media companies, including Paramount Skydance and Fox Corp.
Negotiations with NBCUniversal had nearly broken down earlier due to disputes over rates. To prevent a blackout, the companies agreed to a short-term extension on Wednesday, maintaining uninterrupted access for subscribers while talks continued.
With this deal, YouTube TV secures its position as a top-four pay-TV distributor in the U.S., further reshaping the competitive landscape of streaming and live television.
