Gucci Draws Ire of Locals Due to Disturbance After the Seoul Fashion Show

Gucci, an Italian high-end luxury fashion house based in Florence, Italy, recently held its fashion show in Seoul, South Korea. After the event, a party was held at the venue, but it was reportedly so loud that residents called up the police to complain.

Gucci’s after-party drew heavy criticism as people around the area were disturbed by the overwhelming noise and bright lights that continue to shine throughout the night. Residents in the nearby community have complained of loud music and blinding laser lights, which they said kept them awake throughout the night.

According to Pulse News, dozens of complaints against Gucci’s event were received, and the residents noted that the world-famous fashion brand only issued its apology in the afternoon of the following day. They also pointed out that it was a short statement, although the after-party caused great inconvenience to them.

The Seoul Metropolitan Police Agency said that Gucci hosted a fashion show titled the “2024 Cruise Collection Fashion Show.” The event took place at the Gyeongbokgung Palace in Seoul’s Jongno-gu district on May 16.

The Korea Herald reported that since it is an open public area, the event drew huge crowds since there are many celebrities, including those from overseas. Many popular stars were present, and the party was held at a building with an open layout. The place is also very close to residential areas and hotels thus, there were many complaints about the noise.

The Seoul Metropolitan Police said a total of 52 reports came in, and these were forwarded by the residents. The problem escalated as the complainants became more frustrated because even after the police responded, the organizers did not stop the party, and with that, Gucci’s after-party organizers were issued a warning for noise-related offenses.

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