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The NBA's Philadelphia 76ers have tapped Crypto.com as their partner for the jersey patch deal for the 2021-2022 season and on releasing a non-fungible token series.
According to 76ers President Chris Heck, by weaving Crypto.com into the fabric of their identity, they would together change the landscape for how crypto is integrated into sports.
Heck added that they would also unveil their first-ever NFT program by leveraging Crypto.com’s forward-thinking, global expertise.
StubHub was the team's previous jersey patch sponsor.
The deal marks the first cryptocurrency deal for an NBA jersey patch deal and the first NBA partnership by Crypto.com.
The Crypto.com logo will appear on all four 76ers jersey versions throughout the 2021-2022 season.
Crypto.com will be featured as a sponsor of the team and will receive in-arena presence and social media advertising.
The company can also use the 76ers name and logo in marketing and advertising.
Crypto.com has been increasing its sports-related sponsorships snd has signed deals with including a deal with French soccer team Paris Saint-Germain, the NHL’s Montreal Canadiens, and Liberty Formula One Group FWONA.
Crypto.com has 10 million users worldwide and has been rapidly growing its user base.
