Hyundai Unveils First Disney Store in South Korea, Outlining Expansion Plan

Hyundai Department Store Co. announced Monday, July 10, the grand opening of South Korea's first-ever Disney Store located in Pangyo, near Seoul. The store, featuring 300 unique Disney products, many of which are new to the market, will open its doors on Tuesday, marking the beginning of a nationwide expansion plan.

The first Disney Store in the country sits in Pangyo, and visitors will find about 300 kinds of official Disney products there. Most of the items have never been brought to the country, including Mickey Mouse and Disney princess items. While Disney items are already sold in department stores in Korea, the merchandise in the Disney store is completely new, as per Yonhap News Agency.

"Starting with the Disney store, Hyundai Department Store plans to continue to provide diverse products and experiences to consumers in cooperation with the Walt Disney Company Korea," Hyundai Department Store's head of lifestyle business, Kim Jeong Hee, said in a statement.

Aside from Disney toys, there are collectibles featuring popular Disney characters, lifestyle products, and other items under the Marvel, Pixar, and Star Wars brands. In the future, Hyundai Department Store will expand the product list in the Disney Store in Pangyo.

Fans and shoppers can expect three more branches of Disney shops in Korea this year. The company is planning to open new locations at The Hyundai Seoul, the Hyundai Premium Outlets in Gimpo, and its department store in Cheonho. The goal is to set up 10 stores before 2024 ends.

Meanwhile, in April this year, it was first reported that Hyundai Department Store is bringing Disney stores into the country. Korea Joongang Daily previously reported that the firm also opened a pop-up store on the fifth floor of the Pangyo branch and sold more than 700 products, and this turnout only shows how excited the locals are to have a Disney store near them.

Photo by: Steven Lozano/Unsplash