Japan Bond Yields Top 3% as Inflation, Fiscal Risks Rise 
Apple’s Phil Schiller Steps Back as Leadership Shake-Up Accelerates 
China Manufacturing PMI Contracts Again as Recovery Remains Fragile 
Treasury Yields Set to Stay High as Debt Supply Pressures Bond Market 
CIA-Linked Investor Helped Quantum Systems Expand in US 
Dollar Hits Two-Week High as Iran Conflict Lifts Oil and Bond Yields 
Dollar Holds Near Two-Week High as Fed Rate Hike Bets Rise 
Jefferies Names AMEC Top China Semiconductor Equipment Pick 
CATL Shares Fall as Hungary Plant Faces Safety Halt 
Faraday Future Delivers First Robots in Middle East, Plans September Launches 
Asian Stocks Tumble as Oil Surge Fuels Rate Hike Fears 
Canada Backs €100 Billion Global Defence Bank 
France Targets Shein, Temu With Fast-Fashion Fees 
Oil Prices Rise as U.S.-Iran Fighting Fuels Supply Fears 
Asian Currencies Mixed as Yen Nears 160, Oil Surges 
India Manufacturing Growth Slows to Five-Year Low in August 
SpaceX Mobile Network Could Cost Up to $130 Billion, Bernstein Says 
Add as a preferred source on Google
Hyundai Motor is offering something unique to consumers or people who are interested in its vehicles. The South Korean automaker will keep providing interactive experiences to car enthusiasts around the world.
In fact, Hyundai Motor just posted an invitation for the consumers to test-drive its Sonata N sports car. Interested individuals can have a chance for this wherever they may be in the world since it will be done remotely, on metaverse.
The world’s first virtual test drive
Hyundai Motor has invested in NAVER Z’s metaverse service Zepeto to be able to offer a test drive service for potential buyers of its Sonata N, the sports car version of the regular Sonata. The virtual experience will also expand the collective virtual shared space that will allow the interactions of customers and car representatives.
As per Pulse News, the Korean carmaker stated that its aim for the metaverse service is to exhibit its Sonata N models to the young MZ generation or MZers to increase communication with future prospective buyers while also building up the high-tech image of its brand. The Mzers are referred to in South Korea as intimately connecting with consumers in a safer, more convenient, and in a manner that is apt to the times.
In any case, the metaverse where the virtual drive test will be available was created by Zepeto. Through this, Hyundai Motor will allow drivers a unique driving experience for its N Line brand.
Driving the Sonata N Line remotely
Moreover, Zepeto is a 3D avatar app service that was introduced and operated by Naver Z Corp., one of Naver’s affiliates that operates the augmented reality (AR) business. Currently, the platform boasts over 220 million users from around the world, covering at least 200 countries.
The Korea Economic Daily mentioned that the collaboration between Naver and Hyundai Motor.
Will have the test drivers drive the Sonata N Line through downtown areas designed by Zepeto’s. Other driving zones are also available online, and this setup made Hyundai the very first automaker to offer this kind of remote metaverse driving experience on Zepeto.
“We will strengthen our corporate image as a brand that leads the development of cutting-edge technologies and expands customer experience into the virtual world, where MZers form the main group of users,” a representative from Hyundai said. “Hyundai Motor will offer a wider selection of vehicles on Zepeto beyond the current Sonata N Line.”
