Hyundai N Brand Crosses 100k Sales Milestone with New Electrified Line-Up

Hyundai's N brand has achieved a significant milestone, selling over 100,000 high-performance vehicles globally, bolstered by its commitment to electrification. The latest, eagerly anticipated model, the IONIQ 5 N, is set to debut in September.

Hyundai Motor Group is aiming to further strengthen the global mass market appeal of its high-performance units through the arrival of its first fully electric IONIQ 5 N model. The company revealed on Sunday, July 16, that its N brand has finally hit the 100,000 sales mark for the first time since its official introduction in 2015.

As of today, Hyundai Motor N brand’s six models, including the i30 N, the very first unit, and the latest Kona N, have collectively sold 103,947 units worldwide. According to The Korea Herald, with the recent launch of IONIQ 5 N, the South Korean car manufacturer also revealed optimistic views for sales of its N brand.

The said EV is set to make its commercial debut in September, and it will use the slogan “fun to drive” for its sales campaign. Aside from useful features of sports cars, the N brand also wants to provide race-track driving performance for drivers.

“Launching a high-performance electric car is a challenging task, considering that it is heavier due to batteries and more sensitive to heat than internal combustion engine cars,” an official of Hyundai Motor said in a statement. “But we managed to overcome those limitations and plan on adopting more features of gas-powered performance cars – such as powerful sound and turbulent flow – to the N brand cars.”

Finally, The Korea Economic Daily reported that the milestone sales results for the N brand were reached after Hyundai sold these models - i30N, the Veloster N, the i20 N, the Avante N or the Elentra N, and Kona N. The total of 103,947 units sold is based on global sales at the end of June this year.

Photo by: Hyundai Motor Group/Unsplash