It is already a known fact that Jungkook and his boy band BTS are some of the most followed pop stars around the world. That does not only mean selling out concert tickets, it also means selling out products that they do not technically promote but simply because they saw them use it.
That is one very clear indication of how popular Jungkook is, and he just did it recently, this time, with a certain wine brand. The youngest BTS member showed up on a live stream and appeared to be pouring himself a glass of wine.
It was also very clear that it was not paid advertisement because screenshots show the bottle’s front label was not facing the camera. Even though Jungkook raised the bottle up to be visible in the camera several times, the label did not appear to be clearly shown. Stylecaster also reports that Jungkook said he deliberately did not want to show the wine’s label. “I’m not going to tell you what it is, because I’m going to be the only one using it,” the 21-year-old K-pop idol said.
However, that did not stop Jungkook’s fans to identify the said wine, and eagle-eyed fans likely saw its label at some point in the live stream. Just hours after the live stream went up, the Italian Merlot March wine Vigor Sangiovese sold by Umani Ronchi went sold out in South Korea. Hellokpop.com shared a screenshot of the Umani Ronchi’s website showing that the said wine has sold out.
This is not the first time Jungkook unwittingly helped a brand or a product to sell out in a matter of hours. In January, he told fans he prefers to use Downy when doing his laundry. Within a day, the company confirmed a two-month stock of Downy went sold out in Korea within 24 hours since Jungkook confirmed he uses the product.
