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In a unique fusion of cultural celebration and brand identity, KFC Japan takes the lead in commemorating Japan's Children's Day in a rather distinctive manner. The fast-food chain, which first ventured into the Japanese market in 1970, honors the local tradition by dressing its iconic Colonel Sanders statues in samurai armor.
According to SoraNews 24, this annual transformation has captured the hearts of locals and spotlighted the brand's adaptability and respect for Japanese customs.
A Tradition of Valor and Fried Chicken
At the heart of this celebration lies the Children's Day tradition on May 5, recognized across Japan to celebrate the strength and courage of children, particularly boys, and to wish for their healthy growth. Mimicking the practice of displaying samurai figures in family homes, KFC Japan adorns its Colonel Sanders figures in detailed armor.
This year marks the 40th anniversary of what has been affectionately termed the Samurai Colonels, with the 2024 celebration poised to be the most extensive yet, featuring Samurai Colonels at 892 KFC branches across Japan.
Crafting Unique Warriors
PR Times noted that each Samurai Colonel's work is based on meticulous craftsmanship designed and created by the employees of each participating branch. Using materials such as paper and wood, they ensure no two Samurai Colonels are alike, adding a personal touch to this widespread event. For the first time, KFC Japan also introduces Samurai Colonel figurines, enabling smaller outlets to join the festivity.
Engage and Win
Adding a modern twist to this traditional event, KFC Japan engages its audience digitally. Patrons are encouraged to share photos of the Samurai Colonel statues on Twitter, with the incentive of winning digital KFC gift cards. This initiative promotes the event and strengthens the customer's interaction with the brand.
The Samurai Colonels will continue to stand guard and greet customers until May 6, symbolizing a bridge between culinary delight and cultural homage and showcasing the seamless blend of global brand presence with local traditions.
Photo: PR Times
