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Kia Motors Corp. unveiled its new script-like company logo and slogan to represent new brand purpose and values, including a focus on manufacturing electric vehicles and other non-traditional mobility services.
The change is part of the company's five-year business strategy unveiled last year and dubbed 'Plan S,' which focuses on securing a leading position in the future mobility industry while building a younger customer base and moving upmarket.
Kia CEO Ho Sung Song is bent on ramping up the mass production of electric vehicles and rapidly expanding into purpose-built vehicles.
The company's name will change to Kia Corp. from the current Kia Motors Corp., with its brand slogan to "Movement that inspires" from "The Power to Surprise," Kia said in a statement.
Kia plans, South Korea's second-biggest carmaker, to release the company's detailed strategy involving the change of its logo and brand slogan in the New Kia Brand Showcase online event on Jan. 15.
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