Kindred Group continues its US expansion

Kindred Group has announced these weeks that it will continue its US expansions, with the aim to be live in at least five states by the end of 2021.

On October 18th, the company applied for a sports betting license in the state of Virginia.

The online gambling operator previously entered into an agreement with Penn National Gaming, in September, providing market access in Illinois and Ohio. It will operate both online sports betting and online gaming, but pending applicable laws to be passed.

The Launch in Illinois is expected to be in early 2021, while in Ohio it will happen most likely later in the same year. The agreement provides Kindred access to pursue licensing through Argosy Casino Alton, in Illinois, and Hollywood Casino, in Ohio, both under the Unibet brand.

This comes after other launches, for example at the end of July, when Kindred became live in a total of three states after launching in Indiana. In both Indiana and Iowa states, the company has an agreement with Caesars.

All eyes on Pennsylvania

One year ago, Kindred went online in Pennsylvania, with both online sports and casino PA. The launch was in agreement with Mohegan Sun.

The partnership was successful, and the end of October, this year, Unibet launched the first professional sports themed casino games ever in the US, in a collaboration with the NFL team Philadelphia Eagles: “Eagles Blackjack” and the “The Eagles Online Slot”.

Also, it has been recently announced that Evolution Gaming in partnership with Unibet will be launching new Live Casino in Pennsylvania. Unibet and Evolution offer multiple live blackjack and live roulette tables in the state.

“At Unibet, we strive to offer a market-leading product in Pennsylvania by providing our customers with the latest innovative and exciting games”, said Jonathan Aiwazian, Vice President of products U.S. for the Kindred Group.

“Unibet is a highly valued, long-standing partner for Evolution and we are delighted to continue our successful relationship with them in Pennsylvania. We look forward to growing together in this market and we are sure their players will enjoy the world-class games on offer”, said Johan Nordstrom, Chief Executive Officer Malta and Chief Commercial Officer at Evolution.

All this means a conditional access to 11 American states, covering more than one third of the US population.

These being said, the company is recording a strong progress in the United States, where the situation “continues to develop in accordance with the plan”, according to an earlier statement.

There are states like Pennsylvania, New Jersey, and Indiana, which are recording a steady growth, and these are reasons to expect that the US will soon become one of Kindred's largest markets. At this moment, the US market has already become a key investment market.

Speaking of New Jersey, in august 2018, the company made here the first entrance to the United States sports betting market, through a partnership with the Hard Rock Hotel and & Casino Atlantic City.

About Kindred Group

Kindred Group is one of the world’s leading online gambling operators with business across Europe, US and Australia, being founded in 1997 by Anders Strom. Its headquarters is in Malta.

The company consists of 11 brands, with Unibet being its flagship. It offers online casino, online poker, and sports betting, with hundreds of events available. The Group has more than 27 million customers, who can enjoy a safe, fair and sustainable form of entertainment.

Kindred Group has more than 1,700 employees, and it is listed on the Nasdaq Stockholm Large Cap. Also, it is a founding member of ESSA – sports betting integrity. The company passed one billion dollars in revenue in 2019, and the numbers are expected to be similar in 2020.

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