Korea’s Tous Les Jours Reaches New Milestone as It Launches 100th Store in the US

Tous Les Jours, one of the leading bakery chain brands in South Korea, has achieved a new milestone with the opening of its 100th store in the United States. The bakery franchise owned and operated by CJ Group’s food service company, CJ Foodville, inaugurated its newest location in Bronxville, New York.

With the addition of a new store, Tous Les Jours has definitely gained popularity among consumers in the U.S. The bakery chain offers Korean-style bread products that are apparently well-liked in the States as well.

According to The Korea Times, Bronxville in NY is known to be a neighborhood where high-income citizens reside. Thus, it is a perfect location for Tous Les Jours' 100th outlet, which now signifies the brand’s high profitability outside of South Korea.

CJ Foodville said that in the past five years, it has been observed that the bakery’s business in the U.S. has been rapidly growing. In fact, the brand’s number of store openings increased from five to 10 in 2020. In any case, an official of CJ Foodville said that they are also “planning to build a production line in the U.S. in the second half of this year in line with our efforts to promote the Korean bakery worldwide."

“Every bakery we open represents a chapter in our journey, so we could not be prouder to open the 100th TOUS les JOURS in the United States,” Tous Les Jours USA’s chief executive officer, Tony Ahn, said in a press release via Restaurant News. “As we continue to grow and celebrate this achievement, we are humbled by our customer’s loyalty and the dedication of our franchisees as that has been the backbone of our success.”

The CEO added, “We also look forward to the future as we continuously aim to serve the finest experiences and offerings to communities around the nation and aim to become a household bakery name in the U.S. within the next ten years.”

Photo by: Tous Les Jours Website