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In a remarkable step towards reducing food waste, Krispy Kreme teams up with Ethical Spirits, introducing gin made from surplus doughnuts and a special upcycled doughnut.
Collaborating with Japanese company Ethical Spirits, Krispy Kreme has created a refreshing and smooth Little Joy Spirits brand by distilling surplus dough and glaze with citrus depressa, Valencia oranges, and an array of herbs and spices. But the ingenious production doesn't stop there. Krispy Kreme has even used leftover herbs and spices from Ethical Spirit's flagship gin, "Last Elegant," to create a unique doughnut - the "Craft Gin Upcycle Old Fashioned."
And for those who prefer a less boozy twist, Krispy Kreme's non-alcoholic mocktail called "Elegant Herb Milk" is a fantastic option. It is made from non-alcoholic gin based on the flavor profile of Last Elegant and is bursting with the refreshing taste of ginger and passionfruit, with just a hint of herb powder.
What's more, the leftover herbs and spices from the making of Ethical Spirits' "Last Elegant" gin was used to upcycle the dough called the "Craft Gin Upcycle Old Fashioned." By infusing crushed herbs and spices like juniper berries, cardamom, lavender, and pink pepper, Krispy Kreme has brought about a unique doughnut that's both spicy and floral in taste, sure to whet any appetite.
The Little Joy Spirits are available for sale in limited amounts on Ethical Spirits' online store and Tokyo Riverside Distillery. If you're lucky enough to be in Tokyo, head over to the Krispy Kreme branch at Tokyo International Forum to try the doughnut and mocktail every Friday and Saturday throughout June!
The cost of the gin, which is sold in bottles, is 3,300 yen, while that of the mocktail is 756 yen for takeout or 770 yen for dining in. The cost of the Craft Gin Upcycle Old Fashioned is 291 yen for takeout or 297 yen for dining in. This partnership with Krispy Kreme is guaranteed to be memorable since Ethical Spirits have already demonstrated its expertise by producing gin from wood and even 80,000 recycled Budweisers.
While the Charlotte, North Carolina-based chain is known for its inventive promotions, it swears that the gin is about tackling food waste.
For instance, those who have doughnut flavor ideas they want to turn into reality can apply via social media until June 18 as the company's Chief Doughnut Dreamer. The lucky person hired will be flown to Krispy Kreme's headquarters to be part of an innovation team churning in future doughnut flavors and get free doughnuts for a year.
Photo: Ben Dutton/Unsplash
