LEGO moves its HQ from Connecticut to Boston

The LEGO Group announced it is relocating its North American headquarters from Enfield, Connecticut, to Boston, Massachusetts. The Danish toymaker is set to move by the end of 2026.

As per Fox Business, the privately-held company’s president, Skip Kodak, said on Tuesday, Jan. 24, that it is transferring its North American HQ to support its long-term growth ambitions. Kodak revealed they chose Boston because it is one of the world’s best cities to attract and retain skilled employees.

Staff who do not want to relocate when LEGO’s offices move to Boston, they will be provided with financial support and assistance as they look for new opportunities outside the firm. While many may let go of their roles at the company, LEGO is hoping to retain most of its current employees.

For job posts that will be vacated, the company will try to attract applicants and hire new employees. Moreover, workers who agree to relocate are sure to have a role in the new Boston. They will also receive relocation assistance if they have to move with their families.

“Boston is ranked one of the best cities in the world to attract and retain talent. This, along with its world-class academic institutions, skilled workforce and great quality of life makes it an ideal location for our US head office,” the LEGO Group president said in a press release. “We have exciting plans for the next phase of growth and hope we can retain many of our current team, as well as attract new colleagues.”

The LEGO Group first inaugurated its Enfield, Connecticut office in 1975. The original facility housed a factory and warehouse, but the current site has offices only. The company employs around 2,600 staff in the US, and 740 are working full-time in the Enfield HQ.