Oil Prices Rise as U.S. Strikes on Iran Raise Strait of Hormuz Supply Fears 
Moonshot Launches Kimi K3, China's Largest Open-Source AI Model 
U.S. Imposes 25% Tariff on Select Brazilian Imports After Section 301 Trade Investigation 
Hyundai Takes Full Control of Boston Dynamics to Accelerate Humanoid Robot and AI Strategy 
Sodexo Unveils Shift & Grow 2030 Strategy, Targets Over 5% Revenue Growth by Fiscal 2030 
Seven & i Eyes Żabka Stake in Major European Expansion Push 
Sam Altman Admits OpenAI Missteps, Promises Major AI Comeback Focused on User Freedom 
Asian Currencies Hold Steady as Middle East Tensions Offset Weaker US Dollar 
Mikron H1 2026 Sales Fall 5.9% as Automation Weakness Weighs on Profit 
Oil Prices Climb as Trump Escalates Iran Pressure, Strait of Hormuz Risks Grow 
ECB's Kocher Says No Inflation Spillover Yet From Iran Conflict, Warns Risks Remain 
Uber to Acquire Delivery Hero in $14.8 Billion Deal to Expand Global Food Delivery Business 
Eli Lilly Eyes AtaiBeckley Acquisition to Expand Psychedelic Mental Health Pipeline 
Stripe, Advent Offer Over $53 Billion to Acquire PayPal in Major Fintech Deal 
United Airlines Beats Q2 Earnings, Raises 2026 Profit Outlook Despite Higher Fuel Costs 
Nvidia Partners With Fanuc and Yaskawa to Accelerate AI Robotics in Japan 
Apple Intelligence China Approval Lifts Alibaba and Baidu Shares 
LG Electronics Inc. revealed on Tuesday, Feb. 28, that it has jumped into the cosmetics business. The South Korean electronics firm said this will be its new business category and will be officially announced on March 27 at the upcoming regular shareholders' meetings.
As per The Korea Times, LG Electronics is aiming to boost its synergy and cosmetics sales with Pra.L, the beauty device brand of the company. It is also planning to sell cosmetic products that can be used along with its array of beauty and medical devices.
"The addition of the cosmetics sales business reflects the recent market trend in which products combine beauty and medical devices with cosmetics, and is aimed at broadening customer experiences," an official of LG Electronics said in a statement.
Then again, while LG Electronics is determined to expand in this industry, there are concerns about this business expansion as it may overlap with its LG Household & Health Care subsidiary. Although LG H&H is mainly focusing on household goods and cosmetics, business experts could not help but be worried since there are similarities in their products.
"The company is expected to create synergy in cosmetics sales and collaborative sales with LG H&H and in-house brands including Pra.L," a business insider who has knowledge of the matter said in another interview regarding LG’s cosmetics business plans. "Rather than a competitive structure, there is a possibility of collaboration between the two subsidiaries."
Pulse News reported that LG Electronics is expanding to this side of the industry for business diversification. With the new venture, the company will start offering more services where customers can easily purchase skincare products and beauty devices.
Meanwhile, LG Electronics has been seeking new strategies as it expands its beauty business to include cosmetics in the post-COVID era. It has been selling devices for skincare, and this time, the company will add beauty products to its line LG is hoping this will yield good results as one of its new growth drivers.
