LVMH Expands Swiss Watchmaking Presence with Stake in La Joux-Perret

LVMH’s watch division has strengthened its position in the Swiss luxury watchmaking industry by acquiring a minority stake in La Joux-Perret, a renowned Swiss manufacturer known for its precision engineering and craftsmanship. The investment, announced Wednesday, marks a significant step in LVMH’s long-term strategy to enhance its industrial partnerships and production capabilities within the watch sector.

The luxury conglomerate’s watchmaking unit, which oversees prestigious brands such as Hublot, TAG Heuer, and Zenith, aims to deepen collaboration with key players in the Swiss horology ecosystem. Although the financial details and the exact percentage of the stake were not disclosed, the partnership underscores LVMH’s commitment to maintaining excellence and innovation across its watch brands.

Operating 16 manufacturing sites in Switzerland, LVMH continues to solidify its footprint in the country’s watchmaking hub, known globally for its craftsmanship and tradition. Despite the investment, La Joux-Perret will retain full independence. Its parent company, Citizen Group, will continue managing its brands separately, ensuring creative and operational autonomy across its portfolio.

In a joint statement, LVMH highlighted La Joux-Perret’s exceptional expertise and contribution to the watchmaking craft, calling the manufacturer “an ideal partner” for its Maisons. The company praised its “technical mastery, industrial excellence, and deep roots in the Swiss watchmaking landscape,” emphasizing the alignment of values and vision between the two entities.

This move reinforces LVMH’s ambition to secure strategic partnerships that drive innovation, quality, and sustainability in luxury watchmaking. As demand for high-end timepieces continues to grow globally, this collaboration positions both companies to further enhance their influence in the competitive Swiss watch industry.