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The LYCRA Company is one of the participants at the Intertextile Shanghai Apparel Fabrics – Autumn Edition trade show. The event is currently taking place in Shanghai from Aug. 28 to Aug. 30, and the company launched its new brands during the event's opening day.
The LYCRA Company has its own booth at the Intertextile trade show, and all of its new brands are on display there. The Wilmington, Delaware-headquartered group known for its production of fiber and technology solutions debuted three brand fibers, namely - the LYCRA ADAPTIV BLACK fiber, LYCRA SHEER SENSATION technology, and the LYCRA ADAPTIV XTRA LIFE fiber.
The creation of the ADAPTIV BLACK and ADAPTIV XTRA LIFE fibers has expanded the company’s Adaptive fiber portfolio. The company said it produced these innovative products to meet the textile market’s requirements for durable apparel, offering better functionality, inclusive sizing, and improved comfort.
The American textile firm also unveiled its Lycra Sheer Sensation technology in China. This product is the anti-static version of the LYCRA fiber that was made in response to the consumer’s views, which state they want sheer hosiery that does not cling due to static.
“We are thrilled that Intertextile Shanghai is back, and we look forward to meeting with strategic partners and new customers in person after its cancellation last year,” The Lycra Company’s vice president in Asia’s apparel and president of APAC region, Vincent Hu, said in a press release. “We will have two years of new products on display, and we are anticipating great interest in our range of innovative and sustainable offerings designed to meet consumer needs.”
Meanwhile, all the new Lycra fiber products offer sustainable solutions that are 100% made from textile wastes, 100% recycled Polyethylene terephthalate (PET), and pre-consumer recycled fiber. The company is offering these to the market under its LYCRA EcoMade, THERMOLITE EcoMade, and COOLMAX EcoMade.
Photo by: The Lycra Company Press Release
