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Lamborghini is holding off on its first electric vehicle until 2029, confident that this timing is not too late. The automaker believes its luxury segment will not welcome a full EV much earlier, instead turning its attention to hybrids and Italian craftsmanship.
Lamborghini Delays First Electric Vehicle Launch
After originally planning to release their first electric vehicle in 2028, Lamborghini has decided to push back the release date. The leadership at Lamborghini believes that their company's niche won't be ready until later, therefore they're hesitant to move quickly on the project, which is causing the delay.
Today, CEO Stephan Winkelmann announced that the Italian supercar maker will postpone the launch of its first electric vehicle by one year, from 2028 to 2029, as originally planned. Winkelmann stated (as reported by Reuters):
“We do not think 2029 is late to have an electric car. We do not think that, in our segment, the market will be ready in 2025 or 2026.”
Lamborghini’s Unique Niche in the Luxury Sports Market
Lamborghini is a member of a niche market for high-end sports automobiles. Although it competes for customers with luxury brands like Ferrari, this automaker does not produce cars on a large scale. In 2023, it managed to sell 10,112 automobiles, with the majority of those being Urus models.
The company's approach to electrification remains cautious, reflecting its position in the luxury performance segment where buyers prioritize exclusivity and craftsmanship.
Hybrid Models Take Center Stage in Future Plans
Winkelmann is taking its time to move the brand to electrification. Instead, they will concentrate on its gas range and the three hybrid models that were just unveiled: the Urus SE, Revuelto, and Temerario.
It is a tactic that a lot of other brands, across all categories, are using. Hybrids, which combine the advantages of gas powertrains with combustion engines, are becoming more popular among consumers, Teslarati shares.
Synthetic Fuels and Italian Manufacturing Remain Key
The decision was outlined by Winkelmann:
“We think this is the right way to face the future. There are discussions around synthetic fuels and this is an opportunity for our kind of cars.”
Additionally, it was announced that production will remain in Italy. The CEO has previously stated that the brand cannot fathom a Lamborghini being manufactured somewhere other than Italy.
