Levi’s has unveiled a new flagship store in Singapore, which takes over 3400 sqft of Ion Orchard shopping complex.
The opening of the new store, its largest in Southeast Asia, brings Levi’s store count in Singapore to 24.
The Ion Orchard site surpassed Levi's concept store in Indonesia to become the brand's biggest outlet in the region.
The flagship offers a full selection of Levi’s apparel, including Vintage Clothing and Made & Craft.
It is also the brand’s first store in Singapore to feature the Tailor Shop service, allowing customers to customize denim pieces, ranging from hems or tapers to chain stitching and embroidery services.
Nuholt Huisamen, MD and senior VP at Levi Strauss & Co East Asia Pacific, noted that Singapore is a key market for them and that the new store lets them offer elevated brand experiences for consumers – both online and offline.
The brand's "Next Gen" design philosophy guided the opening of the flagship store in Indonesia last year.
With around 3100 retail outlets and shop-in-shops worldwide, Levi Strauss & Co. generated net sales of $5.8 billion last year.


Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Can your cat recognise you by scent? New study shows it’s likely
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Disaster or digital spectacle? The dangers of using floods to create social media content
How to support someone who is grieving: five research-backed strategies
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
The American mass exodus to Canada amid Trump 2.0 has yet to materialize
Why have so few atrocities ever been recognised as genocide?
Youth are charting new freshwater futures by learning from the water on the water
What’s the difference between baking powder and baking soda? It’s subtle, but significant
The pandemic is still disrupting young people’s careers
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
6 simple questions to tell if a ‘finfluencer’ is more flash than cash
AI is driving down the price of knowledge – universities have to rethink what they offer
Canada’s local food system faces major roadblocks without urgent policy changes 



