Little Caesars to add 33% more pepperoni on Hot-N-Ready pizza for additional 55 cents
Little Caesars will include 33 percent more pepperoni to its signature Hot-N-Ready pizza, which would drive the cost from its longstanding $5 price point to $5.55.
It is the first time since 1997 that the chain is making some changes to the Hot-N-Ready pizza.
Little Caesars CEO Dave Scrivano described the price increase as a way to balance the rising costs of labor and commodities.
Pepperoni prices have risen by over 50 percent throughout the pandemic.
According to Scrivano, their customers have informed them that they want more pepperoni. He added that while others are decreasing their portions and raising prices, they decided to make their pizza even better and deliver the best product at the best value to their customers.
Scrivano said the $5.55 tag won’t deter customers and sees the added toppings to drive new customers.
Little Caesars’ franchisees were highly accepting of this proposition as they love the idea of more pepperoni, Scrivano shared.