Louis Vuitton Offers $2,450 Smartwatch, Finally Enters Smart Wearable Arena

As one of the premier fashion brands in the world, Louis Vuitton has considerable influence over what’s considered hot or not. By launching its own smartwatch line-up, therefore, the label might have just allowed smart wearables to find a legitimate place in the world of stylistic haut couture. As expected, it also costs a pretty penny at $2,450.

The iconic brand is calling its smart wearable the Tambour Horizon Watch and it actually offers quite the impressive array of features. Partnering with Google and the mobile chip maker, Qualcomm, LV had created a watch that sports Android 2.0 and AMOLED display, CNET reports.

The design of the watch itself is based on the Tambour watch line that the brand has been selling for more than 15 years. This pretty much guarantees familiarity among customers, if nothing else.

In any case, the major features of the device include a dial ring that allows for global time adjustments for frequent travelers. There is also the standard fare such as an alarm, weather notifications, pedometer, timer, as well as the ability to connect with devices to gather information like emails and messages.

There are also some rather interesting exclusive features such as the “My Flight” service, which helps wearers be up to date on flight schedules. Then there’s the “City Guide,” which is carefully curated by LV itself in order to provide accurate information on things like restaurants and hotels.

What’s really interesting about this development, however, is how LV is marketing the watch. Instead of saying that it’s a smartwatch, the brand is simply presenting it as a watch that happens to have smartwatch features, The Verge reports.

This is a huge departure from how other companies have handled their own smart wearables, making them out to be the future of accessories. LV is simply sticking the age-old ways of selling watches, with ads that allude to the connection of time to life and some such drivel. It works too.