M&M’s recently announced its new “spokecandies” where the candy packaging only featured female characters. While the package makeover was pleasantly released by Mars, criticisms poured in for the change and what it represents.
Following the backlash, Mars announced earlier this week that it would be taking down its M&M spokecandies and stated it has decided to get Maya Rudolph as a replacement. She will now be the one to star in the candy maker’s Super Bowl LVII commercial ad.
The actress-comedian’s appearance in the M&M ad was confirmed by Mar’s chief marketing officer, Gabrielle Wesley. This will be her very first stint as the candy maker’s spokesperson and “Chief of Fun.”
According to CNBC, the CMO also said that currently, the original cast of M&M’s spokescandies are “pursuing other personal passions.” She added that the company would make an announcement in the coming weeks to share what they are exactly up to before, during and after the Super Bowl LVII. Fans of the characters can wait for the update via the company’s social media accounts and official website.
The original spokescandies are composed of M&M’s colorful candy mascots that have been representing the brand in various ad channels for more than 60 years. They appeared in TV commercials and different marketing materials for a long time; thus, many have come to love the characters.
“In the last year, we have made some changes to our beloved spokescandies but we were not sure if anyone would even notice and we definitely did not think it would break the internet,” M&M’s stated via Twitter post. “But now we get it — even a candy’s shoes can be polarizing. Therefore, we have decided to take an indefinite pause on the spokescandies.”
Meanwhile, in an interview with Today, Maya Rudolph said she felt honored to be M&M’s new spokesperson. “I am thrilled to be working with M&M’s. I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign.”


US Bans Canadian Alcohol, Motorcycles as Trade War Escalates
Global Central Banks Brace for More Rate Hikes as Inflation Risks Rise
Asian Currencies Steady as Yen Holds Firm, Oil Tops $100
OpenAI Weighs AI Development Slowdown Over Safety Risks
Asian Stocks Slide as Oil Surge Fuels Rate Hike Fears
Oil Prices Hold Near Highs as U.S.-Iran Conflict Escalates
Blackstone Eyes $2 Billion ZO Skin Health Sale
UK Economy Grows 0.4% in July, Beating Forecasts
Qualcomm Stock Jumps on Amazon AI Chip Deal
Australia Plans New Rules Giving Users Control Over Social Media Feeds
Asian Currencies Subdued as Yen Weakens Ahead of Fed, BOJ Decisions
Fitch Eyes Japan Budget for Fiscal Discipline
Apple Unveils $1,999 Foldable iPhone Duo
Asian Stocks Fall as Oil Tops $100, Yields Rise
Treasury Buyback Fails to Cool Long-Term Yields
OpenAI Agents Linked to RubyGems Cyberattack
BOJ Set to Raise Rates to 1.25% as Inflation Risks Build 



