Microsoft buys Clipchamp to boost its video-editing technology

Microsoft revealed on Tuesday, Sept. 7, that it bought the video-editing software company called Clipchamp. The start-up owns a software that the public and people in the corporate world could use for editing videos.

But while Microsoft confirmed its latest acquisition, CNBC reported that the terms of its deal with Clipchamp were not disclosed. The tech firm made the purchase in line with its efforts to broaden its own productivity software offerings to customers.

It was added that the technology from Clipchamp may be coming in a bundle for Microsoft Office 365. In August, the Albuquerque, New Mexico headquartered technology company that makes computer software, consumer electronics, personal computers, and other related services, announced an upcoming price increase for its Office 365 subscription, and it was also indicated that there are additions to the bundle.

With Clipchamp now officially listed on Microsoft’s portfolio, it was predicted that aside from the Teams communication app, the company could be adding its newly acquired video editing software to the package. Its addition is expected to draw buyers since this is essential to most computing functions today.

“I am bubbling over with excitement that Clipchamp will be joining Microsoft,” Microsoft’s corporate vice president, office media group, Chris Pratley, wrote in a blog post. “The Clipchamp team is a creative powerhouse dedicated to quality and great customer outcomes, and we welcome them wholeheartedly as kindred spirits. We will be doing incredible things together and more to come on that later!”

He added that most business owners (big or small), educators, marketers, data workers, influencers, and even students need something to aid them with making great videos with little effort and suggested that Clipchamp is just the answer. Pratley said that whether it is a very short or minutes-long video for a product, instructional clips, or anything else, Microsoft can provide the tools for their creation through Clipchamp’s video editing software.

Meanwhile, it should be noted that Microsoft has not formally launched its Clipchamp services yet. But it will surely be part of its licensing program soon as per the company’s spokesperson.

“As we get further through the integration planning, we will have a process to eventually convert existing Clipchamp users/customers to Microsoft subscribers,” the spokesman stated.