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Mike Tyson and Evander Holyfield may be rivals at the height of their boxing careers, but today, they have come together to launch cannabis-infused edibles. For their collaboration, they are releasing (Tetrahydrocannabinol) THC gummies that they named “Holy Ears.”
The boxing legends confirmed their business partnership on Monday, Nov. 14, and this comes 25 years after their well-known WBA heavyweight “Sound and the Fury” championship match that took place on June 28, 1997. Tyson was disqualified in this match as he bit a chunk of Holyfield’s ear.
Apparently, the infamous scene in the history of boxing was what inspired them to name their cannabis-infused edibles “Holy Ears.” As per CNBC, the two are now working together under the newly created Carma Holdings company, which is also home to Tyson’s own cannabis firm called Tyson 2.0.
It was noted that under the Tyson 2.0 brand, the 56-year-old American former professional boxer is already marketing other cannabis-infused products, including the Mike Bites, edibles that were shaped like ears with a bite mark. In any case, aside from the Holy Ears, Carma Holdings is also planning to launch Holyfield’s own brand of cannabis products, and this may happen next year.
"From Mike Bites to Holy Ears, now cannabis fans around the world can experience the same wellness benefits that plant-based products have brought me,” Tyson 2.0 co-founder and chief brand officer, Mike Tyson, said in a press release. “It is a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people."
Mike Bites are said to be selling well, and just like it, the Holy Ears are also vegan and made from all-natural ingredients. It is also gluten-free but will be offered in THC, Delta 8 and other hemp-cannabinoid varieties.
People can buy these edibles starting this month at Verano retailers in New Jersey, Arizona, Nevada, and Illinois. The product was released In partnership with LGNDS LLC and will also be available on TYSON 2.0’s newly-launched online marketplace at TYSON20Global.com.
