Why is soccer fandom so linked to violence? 
Champions League final 2025: a battle for glory against a backdrop of money and fashion 
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines 
Why the Australian Open’s online tennis coverage looks like a Wii sports game 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures 
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Why Manchester City offered Erling Haaland the longest contract in Premier League history 
Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness 
From Messi to Mika Häkkinen: how top athletes can slow down time 
Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
The well-known Monster Energy branding, synonymous with Lewis Hamilton's incredible success, will no longer adorn the Mercedes F1 team. This move signifies a significant change in the sponsorship landscape of Formula 1.
Monster Energy, a colossal energy drink giant valued at an astonishing $53 billion, has decided to shift its allegiance to McLaren starting from the 2024 season. This decision marks a departure from its enduring 14-year sponsorship agreement with the Brackley-based team.
A Shift in Visual Identity and Disappointment for Fans
The presence of Monster Energy on the Mercedes F1 team's livery, drivers' overalls, and helmets has become an integral part of the visual identity associated with Hamilton's triumphs. The pinnacle of the collaboration between Mercedes F1 driver Lewis Hamilton and Monster Energy was the introduction of the Lewis Hamilton Zero Sugar Energy Drink earlier this year. This product is the result of extensive testing and design finesse, capturing the spirit of their partnership.
Alas, the cheers surrounding this iconic collaboration have transformed into whispers of disappointment as Monster Energy changes its alliance.
The once-familiar combination of the iconic Monster claw logo alongside the Mercedes star will be replaced by a new narrative as McLaren welcomes the energy drink powerhouse into its fold, as per Sport Business.
A New Era Begins
While Lewis Hamilton and Mercedes grapple with the repercussions of Monster Energy's departure, McLaren's CEO Zak Brown can't help but smile. Essentially Sports noted that Brown expressed his delight at the collaboration, as Monster Energy joins the McLaren Formula 1 Team as an Official Partner for the 2024 season and beyond.
"We are delighted to join forces with the iconic Monster Energy brand from next season onwards," Brown said, per McLaren's official website. The energy drink brand aims to captivate the F1 audience with exciting programs, featuring prominently on the McLaren drivers' helmets, race suits, caps, and drink bottles.
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, emphasizes Monster Energy's focus on enhancing fan experiences by partnering with a world-class team and elite drivers to share their passion with the global F1 audience.
Photo: McLaren Website
