US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
Pentagon and Anthropic Clash Over AI Safeguards in National Security Use 
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 
Google Halts UK YouTube TV Measurement Service After Legal Action 
Woodside Energy Flags Lower 2026 Production Outlook Despite Strong Q4 Revenue Beat 
Chinalco and Rio Tinto Acquire Controlling Stake in Brazil’s CBA for $903 Million 
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
How did sport become so popular? The ancient history of a modern obsession 
NVIDIA, Microsoft, and Amazon Eye Massive OpenAI Investment Amid $100B Funding Push 
Toyota Retains Global Auto Sales Crown in 2025 With Record 11.3 Million Vehicles Sold 
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity 
Native American Groups Slam Trump’s Call to Restore Redskins Name 
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup 
Elon Musk Reportedly Eyes June 2026 SpaceX IPO Timed With Planetary Alignment and Birthday 
Meta Faces Lawsuit Over Alleged Approval of AI Chatbots Allowing Sexual Interactions With Minors 
Amazon Stock Dips as Reports Link Company to Potential $50B OpenAI Investment 
The well-known Monster Energy branding, synonymous with Lewis Hamilton's incredible success, will no longer adorn the Mercedes F1 team. This move signifies a significant change in the sponsorship landscape of Formula 1.
Monster Energy, a colossal energy drink giant valued at an astonishing $53 billion, has decided to shift its allegiance to McLaren starting from the 2024 season. This decision marks a departure from its enduring 14-year sponsorship agreement with the Brackley-based team.
A Shift in Visual Identity and Disappointment for Fans
The presence of Monster Energy on the Mercedes F1 team's livery, drivers' overalls, and helmets has become an integral part of the visual identity associated with Hamilton's triumphs. The pinnacle of the collaboration between Mercedes F1 driver Lewis Hamilton and Monster Energy was the introduction of the Lewis Hamilton Zero Sugar Energy Drink earlier this year. This product is the result of extensive testing and design finesse, capturing the spirit of their partnership.
Alas, the cheers surrounding this iconic collaboration have transformed into whispers of disappointment as Monster Energy changes its alliance.
The once-familiar combination of the iconic Monster claw logo alongside the Mercedes star will be replaced by a new narrative as McLaren welcomes the energy drink powerhouse into its fold, as per Sport Business.
A New Era Begins
While Lewis Hamilton and Mercedes grapple with the repercussions of Monster Energy's departure, McLaren's CEO Zak Brown can't help but smile. Essentially Sports noted that Brown expressed his delight at the collaboration, as Monster Energy joins the McLaren Formula 1 Team as an Official Partner for the 2024 season and beyond.
"We are delighted to join forces with the iconic Monster Energy brand from next season onwards," Brown said, per McLaren's official website. The energy drink brand aims to captivate the F1 audience with exciting programs, featuring prominently on the McLaren drivers' helmets, race suits, caps, and drink bottles.
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, emphasizes Monster Energy's focus on enhancing fan experiences by partnering with a world-class team and elite drivers to share their passion with the global F1 audience.
Photo: McLaren Website
