Mtn Dew mimics fruitcake taste in new Fruit Quake flavor

Mtn Dew is rolling out in the US for a limited time its new flavor, which imitates the taste of fruit cake.

The red Mtn Dew Fruit Quake, sold in appropriately festive bottles and cans, is billed as a "bold" spin on the "dated" holiday classic.

Mtn Dew says its Fruit Quake drink merges its iconic citrus flavor with a blast of the fruity taste of the holidays.

The beverage firm warned not to expect Mtn Dew Fruit Quake to drink like liquid fruitcake.

Furthermore, replicating a traditional fruitcake is not Mtn Dew’s goal.

Mtn Dew noted that fruitcake is the holiday dessert no one wants to eat, so they're swapping the dated dessert with a tastier treat.

Thus, the Mtn Dew Fruit Quake supposedly tastes better than a fruitcake with the bonus of having caffeine.