Vietnam Central Bank Faces Challenges Meeting 2026 Economic Growth Target Amid Global Uncertainty 
Boeing Secures Multi-Billion Dollar Defense Contracts for F-15IA Jets and E-4B Aircraft Support 
SoftBank Completes $41 Billion OpenAI Investment in Historic AI Funding Round 
Trump Signs Executive Order Targeting Big-Money College Athlete Payouts 
European Markets Mixed as Pound Weakens and Major Corporate Deals Emerge 
Asian Markets End Year on AI Optimism as Precious Metals and Currencies Shine 
European Defense Stocks Slide as Trump Signals Progress in Ukraine-Russia Peace Talks 
China LNG Imports Rise in December as Long-Term Contracts Drive Growth 
How did sport become so popular? The ancient history of a modern obsession 
Trump's Transgender Sports Ban Faces Enforcement Challenges 
China’s LandSpace Takes Aim at SpaceX With Reusable Rocket Ambitions 
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars 
U.S. Stocks Slip as Gold Rebounds Ahead of Year-End, Markets Eye 2026 Outlook 
BP’s Castrol Stake Sale Raises Debt Relief Hopes but Sparks Cash Flow Concerns 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
U.S. Dollar Steadies Ahead of Fed Minutes as Markets Eye Policy Divisions 
Air China Orders 60 Airbus A320neo Jets in $9.5 Billion Deal as Airbus Strengthens Grip on China Market 
Anheuser-Busch InBev (AB InBev), the maker of Budweiser, Bud Light, and Michelob Ultra, will not renew its exclusive sponsorship deal for the Super Bowl after next year’s event.
Since 1989, AB InBev has sponsored the National Football League's (NFL) championship game.
AB InBev said that by opting out of the Super Bowl, it will be able to better allocate its marketing budget throughout the year, including during football season and the summer months, when consumers are more likely to purchase its beverages.
AB InBev’s competitors, such as Heineken and Molson Coors, are now free to run national commercials during the Super Bowl for the first time in 35 years.
In December 2021, AB InBev and the NFL renewed their partnership, which included beer and hard seltzer rights worth over $250 million per year.
Last June, the company lost control of hard alcohol rights when Diageo signed a contract worth an estimated $30 million per year to become the league's first-ever official spirits sponsor.
Bud Light was also named in March as the official presenting sponsor of the 2022 NFL Draft, which took place in April.
According to Spencer Gordon, AB InBev’s vice president of consumer connections, while the Super Bowl is a huge tentpole moment for consumers, it doesn’t necessarily line up with the key moment of consumption for the beer industry,
While AB InBev is giving up its Super Bowl rights, Gordan said the company remained committed to the NFL and still intends to buy Super Bowl LVII advertisements.
