Louis Vuitton luxury fashion house has teamed up with the 93-year-old Japanese contemporary artist, Yayoi Kusama, to release non-fungible tokens or NFTs. The company’s latest digital token drop will also mark an important occasion which is the 200th anniversary of the global fashion brand.
To commemorate the special day, Louis Vuitton said it will let buyers convert the NFTs into real product items. Experts in the blockchain business predict that the collaborative NFTs of LV and Yayoi Kusama will be sold at around 4 Ethereum (ETH). This is said to be the rate based on the prices of NFTs released by other luxury companies.
The Crypto Times reported that this is actually the third time that Louis Vuitton has joined forces with the famous nonagenarian contemporary artist. Their first partnership happened a decade ago, which was in 2012. At that time, Kusama worked with LV under the creative direction of Marc Jacobs, which featured her signature polka dots on LV luxury bags.
As for the NFTs, this is their second drop after the successful release a few months ago. Customers will be able to buy any of the 10,000 digital assets that Louis Vuitton and Kusama are introducing soon, and these can be exchanged for tangible versions.
As per NFT Evening, Louis Vuitton is taking advantage of the NFT trend by launching its own digital collection. It is planning to earn additional income by charging customers a seven percent royalty via the OpenSea NFT marketplace.
Meanwhile, Yayoi Kusama is considered one of the most famous artists in the world. She is known for her polka-dotted designs and infinity rooms. Despite her old age, she still has a growing influence on social media which makes her name even more well-known around the world.
Photo by: Christian Wiediger/Unsplash


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