Naver to allocate 180 billion won for supporting small business owners

Naver Corp. will invest 80 billion won over the next two years in supporting small business owners and creators by developing a new data-based platform dubbed Brand Connect that directly connects creators and various brands.

Brand Connect, which is set for launch in the first half of next year, will showcase the activities and creative works of content creators.

It solves the problem of small business owners and less-known creators who have a hard time showcasing their latest creations.

Naver will directly connect small sellers and experts, such as customs house brokers, tax accountants, and labor attorneys, in a separate program.

The South Korean search engine operator will also introduce the latest artificial intelligence (AI) technology on its live-streaming platform, Shopping Live, that would support small sellers.

It will train small business owners to adapt better to the post-COVID-19 era business environment.