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Nissan Motor Co. is trialing a retail shop in the metaverse for its automobiles in partnership with an affiliated retailer called Nissan Tokyo Sales Holdings Co.
.Customers must use computerized alter egos on their smartphones and PCs to visit the virtual reality showroom to discuss and see models they wish to purchase.
Nissan is aiming to win over young car buyers who are showing up less frequently at brick-and-mortar showrooms.
Nissan plans to keep the outlet available until June 30.
The digital showroom is offering 360-degree views of four models, including the Ariya electric vehicle (EV) and the Fairlady Z sports car.
Users can change the automobiles’ exterior designs and interior fitting colors.
Two models, the Sakura electric mini vehicle and the X-Trail sport utility vehicle, could be purchased under the site.
Anyone can visit the store by registering. Those eligible to purchase vehicles are primarily limited to residents of Tokyo.
The virtual world was developed based on the technology provided by Epic Games Inc., an operator headquartered in the United States of the globally renowned video game Fortnite.
