‘OnePlus 3’ Might Surpass ‘OnePlus 2’ Record Of 30K Units Sold In 60 Seconds

For those who have never heard of the “OnePlus” phone brand, this is not surprising as the company is only on its third year of selling smartphones. However, when the “OnePlus One” was introduced, it garnered high praise from numerous reviewers who were impressed with its features and price. “OnePlus Two” outdid its predecessor by selling 30,000 units in about a minute during a sale, according to a 2015 article by the International Business Times UK. For their latest phone though, the company removed the by-invitation prerequisite, so now everyone can buy their phone.

The reason why “OnePlus” implemented their previous system in the first place was to control the production and consumption aspects in order to avoid stockpiling phones that no one wanted to buy. Fortunately for the company, their product generated a lot of interest which is why it sold so well. Unfortunately for the buyers, the process for buying the product was a hassle.

The phone maker decided to continue this practice with their next model, but briefly experimented with a no-invitation needed sale, which yielded stellar results. As such, for their “OnePlus Three,” customers will no longer need to be invited in order to buy the phone.

Speaking to Wired, company co-founder Carl Pei explained why they got rid of the invitation requirement.

“In year three it’s really hard to keep asking people to understand that you’re a young company and still trying to understand how to handle a supply chain,” he said. “It’s about time that we stopped giving ourselves excuses.”

On that note, the phones can only be bought on the company’s official website and they have to wait until June 14. The “OnePlus Three” will also reportedly cost the same as the high end versions of its predecessors, so Wired put the price range at $350-$400.