‘Order Food’ Feature Now Available In Facebook App

In the past, users would launch the Facebook app to catch up with the posts of friends and family. Recently, however, it has become clear that Mark Zuckerberg wants to make his social media company an inseparable part of its users’ lives. There’s even a new “Order Food” feature now, which would allow hungry customers to have munchies delivered without having to leave the Facebook app.

Ordering food from Facebook used to involve clicking on a link or post and being taken to the appropriate website, Tech Crunch reports. Now, users can just do it right on the Facebook app by clicking on the burger icon. It’s colored blue and white on the app but it’s a bit more colorful on the desktop version.

Once the order is in place, users will have the option to have the food delivered via Delivery.com or Slice. The feature is only available to select users at this point, but it’s more than likely to go the way of Messenger payment, which is now available to many.

The setup was actually announced as far back as October 2016, when Facebook revealed that it had made a partnership deal with the Delivery.com and Slice. At the time, the social network revealed users could do exactly what the “Order Food” button would allow, but it was called “Start Order,” instead.

As BGR points out, this will serve to make the Facebook app even more addictive than before. The remarkable efficiency and streamlined process in ordering food and having it delivered remove the incentive for users to actually get off the platform and go somewhere else.

At this point, it’s undeniable that Zuckerberg is intent on creating an ecosystem that encompasses every industry in existence. In wouldn’t be surprising if Facebook starts offering car servicing features, salon services, and retail shops in the future.