Overwatch Heroes Will Soon Have LEGO Counterparts

One would think that the vast majority of players of Blizzard’s MOBA game Overwatch are teens or adults. However, this didn’t stop the publisher from making a deal with the LEGO Group to create LEGO versions of the title’s characters. Fans of the game will now have something else to look forward to other than virtual rewards.

Blizzard made the announcement ahead of the Licensing Expo 2018, where it revealed a lineup of other merchandise that the company is planning on selling, US Gamer reports. According to Activision Blizzard Consumer Products Group CEO and President, Tim Kilpin this is just another path forward for the company’s growth.

"Since debuting at last year’s Licensing Expo, we’ve begun to successfully realize our vision of offering more value and more opportunities for our global licensing and retail partners by leveraging the blockbuster franchises that Activision and Blizzard have created and expanded over many years of dedicated development," Kilpin said. "For our hundreds of millions of players around the world, we’re working hard to build lasting global franchises that they can connect with across game platforms and through esports and vibrant transmedia story content. We are well positioned to continue playing a leading role in shaping the future of entertainment."

As Game Revolution notes, Overwatch is currently one of Blizzard’s highest-performing titles that is just raking in the revenue and is continuing to draw fans to the MOBA game. It is also an eSports mainstay, at this point, with the industry expected to grow exponentially in the coming years.

Providing consumers with physical merchandise is just a logical next step for a property like Overwatch, with so many fans willing to buy actions figures, novelty items, and soon, LEGO toys of their favorite Heroes. A blocky Tracer would certainly have its fair share of devoted players willing to throw some money at Blizzard.