Paramount Global and Virgin Media announced they had signed a multi-year partnership deal for the distribution of content in the United Kingdom. The agreement will also launch Paramount Plus via Virgin Media in the country.
Paramount and Virgin Media’s deal will open the former’s streaming services and channel in Britain. The latest contract is said to be an extension of the companies’ long-term collaboration.
As per Deadline, as part of the agreement, Paramount+ will be debuting on Virgin TV next year. This will bring the streaming platform’s content to thousands of households in the U.K.
Paramount Streaming’s ad-based video-on-demand (AVOD) Pluto TV will also be added to the British media company’s TV360 and Stream services. In addition, Paramount Media Network’s cable channels, including Channel 5, Nickelodeon, Comedy Central, and MTV, will continue to air on the platform.
Sarah Rose, UK and Canada’s chief operating and commercial officer and executive vice president at ViacomCBS Networks International, said that the new tie-up is a step that supports Paramount’s ambitious plans for the growth of its streaming business in the UK.
"Our long partnership with Virgin Media continues to help us unlock the power of Paramount's content,” Rose said in a press release. “The wider distribution of our SVOD and FAST services, Paramount+ and Pluto TV will support our ambitious growth plans for streaming in the UK, as well as our popular free-to-air and pay TV channel portfolios."
Virgin Media O2’s chief TV and entertainment officer, David Bouchier, also commented about its new partnership agreement with Paramount, saying that they are always on the lookout for new services to offer exceptional entertainment to their customers, so the deal is helping them achieve this goal.
“Our enhanced partnership with Paramount offers access not only to award-winning drama, comedy, music, and kids' channels but also FAST channels via Pluto TV and premium SVOD with Paramount+,” he said. "This is fantastic news for our customers and gives them even more, to look forward to next year."


South Korea Warns Weak Won Could Push Inflation Higher in 2025
Elliott Management Takes $1 Billion Stake in Lululemon, Pushes for Leadership Change
Asian Currencies Slip as Dollar Strengthens; Indian Rupee Rebounds on Intervention Hopes
OpenAI Explores Massive Funding Round at $750 Billion Valuation
Union-Aligned Investors Question Amazon, Walmart and Alphabet on Trump Immigration Policies
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand
Wall Street Futures Slip as Tech Stocks Struggle Ahead of Key US Economic Data
BoE Set to Cut Rates as UK Inflation Slows, but Further Easing Likely Limited
Oil Prices Slip in Asia as 2026 Supply Glut Fears and Russia-Ukraine Talks Weigh on Markets
Robinhood Expands Sports Event Contracts With Player Performance Wagers
Silver Prices Hit Record High as Safe-Haven Demand Surges Amid U.S. Economic Uncertainty
Oracle Stock Slides After Blue Owl Exit Report, Company Says Michigan Data Center Talks Remain on Track
Oil Prices Rebound as Trump Orders Blockade of Sanctioned Venezuelan Tankers
U.S. Dollar Slips Near Two-Month Low as Markets Await Key Jobs Data and Central Bank Decisions
Apple Opens iPhone to Alternative App Stores in Japan Under New Competition Law
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 



