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Australia’s major sports codes are considered not-for-profits – is it time for them to pay up? 
The Premier League is considering is about partnering with a cryptocurrency platform to sell NFTs, in a “slow and cautious” move into the sports NFT space.
According to the Premier League, several of its clubs already have their own sponsorship deals with crypto platforms, which provide a much-needed revenue stream to recover some of the 1.4 billion that the clubs lost last year, the biggest collective loss in league history.
A new study by Deloitte projects Sports NFTs to generate over $2 billion in transactions in 2022 with roughly 5 million sports fans purchasing or receiving NFTs.
The NFTs’ meteoric rise led to a number of major deals and investment rounds in sports this year.
In September, New York Mets owner Steve Cohen’s venture fund Digital led a $50 million Series A funding round for Recur, an NFT platform now valued at $333 million.
Meanwhile, the NFL and NBA Top Shot creator Dapper Labs announced an NFT marketplace.
In October, Fanatics-owned NFT platform Candy Digital completed a $100 million Series A round to push the company’s value to $1.5 billion.
