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Austin, Texas, Sept. 13, 2017 -- DataTrue, a powerful data monitoring company, launched a new feature to test email campaign analytics to help web analysts ensure every email and campaign landing page is correctly tracked.
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“Quality data is critical to a successful email campaign,” said Robin Jowett, CEO, DataTrue. “Companies are counting on clean data to make educated decisions. DataTrue is committed to offering the most advanced data quality solution to validate data collected from our customers’ sites and through their email campaign analytics.”
Sign up for a free trial here: https://datatrue.com/free_trial_sign_up
Web analysts are frustrated by their traffic source reports due to missing link tags or broken landing page analytics tags. The email campaign analytics process requires many groups to complete their tasks correctly and consistently to achieve accurate analytics reporting.
DataTrue recognizes the importance of collecting accurate email campaign reporting and has simplified the process for simple validation in the following ways:
- When setting up a test for an email campaign, DataTrue creates a unique email inbox (e.g. [email protected]) and links that to the test.
- DataTrue looks for incoming emails to this inbox. When an email arrives, DataTrue stores the email and then runs the test against the links and associated landing pages, testing and validating the analytics data before the email campaign is sent.
The DataTrue Email Campaign Analytics Testing is a good complement to the other data auditing services that DataTrue provides. They can regularly monitor a site and send alerts of any changes that may be affecting tags and how data is collected.
Additional Resources:
DataTrue YouTube Explainer: https://www.youtube.com/watch?v=S4CdHqEbFYU
DataTrue Blog: http://blog.datatrue.com/
DataTrue Partners: https://datatrue.com/partners
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About DataTrue:
DataTrue is an international leader in delivering enterprise-grade assurance for the tags that track website activity. DataTrue’s deployment management, auditing, and proactive monitoring help companies manage tag operations and validate the quality of data collected. This gives digital business leaders the high-quality information and confidence they need to make the right decisions.
Attachments:
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4893f56d-6c9a-43d0-b379-daba3739089b
Michelle McGrath DataTrue +61 2 9099 4460 [email protected]
