Qualcomm provided details about its latest chip designed for Microsoft Windows-based laptops. The company promises this chip will outperform Apple's Mac chips in certain tasks.
The Snapdragon Elite X chip, slated for release next year, has been specifically engineered to enhance artificial intelligence (AI) capabilities such as email summarization, text generation, and image creation.
Qualcomm's AI Integration
Reuters reported that Qualcomm executives revealed that their AI-driven features will also be incorporated into smartphone chips, with Google and Meta expressing their intent to leverage these capabilities.
As per a Fast Company report, Tuesday's announcement follows reports that Microsoft has encouraged Qualcomm, Nvidia, and Advanced Micro Devices to develop new chips to cater to the growing demand for AI features in Windows.
Qualcomm's Senior Vice President Alex Katouzian highlighted the chip's ability to handle AI models with an impressive 13 billion parameters. This parameter count is a proxy measure of sophistication for AI systems that generate text or images.
Such capabilities are increasingly sought after, with companies like Adobe enabling AI to create images for various applications.
Challenging Apple's Dominance
During the Qualcomm event, Microsoft CEO Satya Nadella joined via video appearance to express the potential of these chips in ushering in a new era of "AI PCs" for both businesses and consumers. Nadella emphasized the significance of a new system architecture being developed, stating, "The work we're doing together is going to bring together experiences that cannot be done without a new system architecture."
Qualcomm aims to challenge Apple's dominance in the laptop market. Since introducing custom-designed Mac chips in 2020, Apple has effectively doubled its market share. Qualcomm claims that its X Elite chip outperforms Apple's M2 Max chip in some tasks and is more energy-efficient than both Apple and Intel PC chips.
Rising Demand for AI-powered laptops
Experts predict the demand for laptops with AI capabilities will surge as smaller businesses, individual designers, and creators rely on these devices.
From real estate brochures to beer can labels, the ability to generate images using AI is becoming indispensable. Francis Sideco, an analyst with TIRIAS Research, affirms that "they need that kind of capability."
Photo: Qualcomm Newsroom


Paramount Weighs CNN Sale as $110B Warner Bros. Discovery Deal Faces Antitrust Fight
Apple Tests China’s CXMT Memory Chips for iPhones and MacBooks Amid AI Supply Crunch
Stripe, Advent Reportedly Pursue $53 Billion PayPal Takeover
DeepSeek to Raise AI API Prices as Demand for New Models Surges
J.P. Morgan Upgrades SanDisk, Sets $2,250 Price Target on AI NAND Growth
SpaceX Shares Surge as Wall Street Backs AI Growth Potential
Sony, TSMC Eye $6.3 Billion Japan Chip Venture for Next-Gen Image Sensors
Thyssenkrupp Raises 2026 Profit Outlook as Steel and Materials Units Strengthen
Bernstein Picks BYD and Xiaomi as Top China EV Stocks Despite Weaker Demand
Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium
Super Micro Stock Jumps 19% as AI Server Demand Drives Strong 2027 Outlook
Lenovo Revenue Surges 43% as AI Demand Drives Record First-Quarter Growth
Apple Develops China-Specific AI Model With Alibaba as Apple Intelligence Launch Nears
Sanrio Shares Plunge as Q1 Profit Miss Overshadows Strong Sales
Ford to Move Some Lincoln Production From China to U.S. in 2030
Maersk Raises 2026 Earnings Outlook as Shipping Profits Beat Expectations
Google Pushes Gemini AI Overhaul as Sergey Brin Targets Model Supremacy 



