Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil 
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit 
Instagram Outage Disrupts Thousands of U.S. Users 
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off 
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains 
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning 
Nasdaq Proposes Fast-Track Rule to Accelerate Index Inclusion for Major New Listings 
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
WOODLAND HILLS, Calif., Dec. 14, 2016 -- ReachLocal, a leader in powering online marketing for local businesses, today announced the latest version of ReachEdge, its award-winning marketing automation, analytics and lead management software currently used by over 3,000 local businesses. To date, ReachEdge has helped local businesses manage and respond to over 10 million leads from their digital marketing. With a completely redesigned user interface, ReachEdge 3.0 offers powerful, yet intuitive, easy-to-use features aimed at increasing lead response times and sales conversion rates 24 hours a day.
Based on the ReachEdge client base, nearly a quarter of local business leads (23 percent) come in after hours through email, forms, chats and phone calls, and research shows 50 percent of consumers will choose to do business with the company that responds to them first.
“Many businesses struggle to quickly respond to new contacts, especially when they come in after hours,” said Josh Siegel, SVP and General Manager of Software and Presence Products at ReachLocal. “The latest version of ReachEdge helps businesses solve this problem by providing more automated ways to quickly respond to leads, even after hours, so businesses can convert more leads into customers.”
“ReachEdge lead response tools are allowing us to respond quickly to our leasing leads and has helped us to organize all the lead sources,” said Janette Derbyshire, ReachEdge customer and Property Manager at Old Pasadena Collection Apartments. “That difference in response time continues to make leasing apartments even more successful since we starting using ReachEdge. The support team has been amazingly helpful as well!”
New features include:
- A new lead inbox providing a simplified view of all phone, form fills, email and chat leads for easier lead response and prioritization.
- Intuitive lead sharing tools and SMS lead routing to seamlessly assign leads to team members for follow up.
- A new message center with powerful marketing automation that enables the easy and quick creation of automated drip email and SMS notification programs all customizable based on the customer’s needs.
- A new message center with marketing automation features that enable custom tag classifications to create automated drip email campaigns and targeted nurturing tracks (e.g. customers with certain products, customers in certain regions, customers with special status).
- Redesigned reporting interface to more easily identify lead sources and quickly identify which marketing programs work, like SEO, SEM, social, listings and more.
ReachEdge is designed for local businesses that want to deliver a better experience for their customers and make the most of opportunities to grow their business. The solution enables local businesses to:
- Understand what marketing is driving results through online lead and call tracking and marketing reports.
- Improve lead capture and response through a simple lead inbox with alerts, reminders, classifications, routing and more.
- Convert more leads into customers with automated email programs to help stay in front of potential customers.
- Get up and running quickly with a ReachLocal team dedicated to helping the setup process and consulting on how to get the most of the solution.
ReachEdge 3.0 is available now. For more information or to get started with ReachEdge, visit www.reachlocal.com/reachedge.
About ReachLocal
ReachLocal helps local businesses grow and operate their business better with leading technology and expert service for our clients’ lead generation and conversion. A subsidiary of Gannett Company, Inc. (NYSE:GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.
Media Contact: Aimee L. Quemuel Codey Communications [email protected] 1-844-707-8955
