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Roku Inc. and Shopify Inc. have forged an unprecedented alliance to revolutionize TV streaming shopping. Viewers can now purchase products directly from Shopify Merchant ads viewed on their Roku screens with a simple click on their remote control. This game-changing innovation transforms the TV streaming landscape.
Viewers just have to press “OK” on the Roku TV remote control to confirm their purchase and proceed to checkout. This innovative feature makes Roku one of the first streaming services to launch a shopping experience while streaming.
As per AdWeek, Shopify and Roku are also scaling up their partnership to offer “first-of-its-kind” experiences to customers and subscribers. They want to make shopping from the e-commerce platform very easy for customers since it is made possible through Roku Action Ads. The checkout for purchase items is paid with Roku Pay.
The integration of Shopify checkout with Roku TV streaming is a unique experience that also shortens the advertising funnel from brand awareness to product purchases directly from the screens at home. Through this, it is also predicted that advertisers in the Canadian e-commerce company will also receive more customer data and insight into purchasing trends which will help them keep track of what the customers want.
“Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,” Roku’s senior director of ad innovation, Peter Hamilton, said in a press release. “Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.”
Shopify’s director of product and checkout, Mani Fazeli, further stated, “Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences.”
Photo by: Roku Press Release
