S. Korean food firms boost offerings at golf courses

South Korean food firms such as Ourhome Co., Shinsegae Food Inc., and Seoul Jangsoo Co. have been boosting their offerings at golf courses, which have been enjoying a boom since the coronavirus outbreak.

Ourhome Co., in collaboration with Vietnamese café brand Cong Caphe, rolled out a new soft ice cream created to target golfers who were unable to take golf holidays abroad.

Shinsegae sold over 3,800 sets of golf ball-shaped bread at the Jayu Country Club in Yeoju, Gyeonggi Province in only four months, beginning March.

Meanwhile, Seoul Jangsoo Co. has been selling slushie-type makgeolli, a South Korean grain-based alcoholic drink, at six golf courses beginning last month. It plans to increase the sales coverage to about 20 golf courses.

A food industry official noted that food and beverage businesses are targeting golf courses, which have enjoyed a surge in popularity since the coronavirus outbreak.

He added that the number of South Koreans playing golf, including those from the MZ generation, is increasing.