South Korean food firms such as Ourhome Co., Shinsegae Food Inc., and Seoul Jangsoo Co. have been boosting their offerings at golf courses, which have been enjoying a boom since the coronavirus outbreak.
Ourhome Co., in collaboration with Vietnamese café brand Cong Caphe, rolled out a new soft ice cream created to target golfers who were unable to take golf holidays abroad.
Shinsegae sold over 3,800 sets of golf ball-shaped bread at the Jayu Country Club in Yeoju, Gyeonggi Province in only four months, beginning March.
Meanwhile, Seoul Jangsoo Co. has been selling slushie-type makgeolli, a South Korean grain-based alcoholic drink, at six golf courses beginning last month. It plans to increase the sales coverage to about 20 golf courses.
A food industry official noted that food and beverage businesses are targeting golf courses, which have enjoyed a surge in popularity since the coronavirus outbreak.
He added that the number of South Koreans playing golf, including those from the MZ generation, is increasing.
